LUV radio Jamaica

A Jamaican stream focused on the softer end of the island's catalogue — lovers rock, romantic reggae and soul. Lovers rock is a genuine Jamaican and British-Jamaican tradition rather than a marketing category, emerging in the 1970s and carrying an audience that has stayed loyal for decades. Stations built around it serve that audience directly, and they are particularly well listened to in the UK diaspora where the style took root.